Commercial Laundries - lagoon Advanced Care

elite Professional Laundry Services

Maidstone Kent, UK

Cleaning shop

Taking the plunge with lagoon® Advanced Care

As the demand grows for eco-friendly alternatives to harsh, solvent-based cleaning, more and more new business investors are looking to take advantage of the possibilities offered by wet care when starting out in the sector.

This was the case for Ben King, an ex-product designer from Maidstone, Kent, who was determined to use his inheritance to start a new business. Ben began exploring possible options with his father-in-law Robert and came across Electrolux Professional’s lagoon® Advanced Care, recognizing immediately its investment potential.

Ben explains: “There are a lot of people who work in London but live in Maidstone because of the short commute. They’re professionals who don’t want to pay London prices for their garment cleaning, so we could see the business opportunity in meeting the needs of those commuters.

After speaking to Electrolux Professional, both Ben and Robert felt comfortable with the equipment from the off. Taking the plunge, they invested in a full lagoon® Advanced Care system. The machines were up and running two weeks before the shop was due to open, giving the team time to train.

why Electrolux?

“Why Electrolux?”

Ben King – owner of Elite, explains:

It didn’t take long to figure out the equipment. The machines themselves were much more user-friendly than the competitors, and I liked the streamlined programming immediately. We began by practicing with our own garments, just in case anything were to go wrong. We cleaned whatever we could get our hands on, but even so we had no problems dealing with anything we came up against. Then, our first-ever customer brought in a 100% wool wedding jacket – there was quite a lot of tension as we put the garment on the finishing table, but it came out brilliantly”.

Ben says that understanding the different types of garments and materials out there is something he is still learning, but he remains confident in his investment. “It might sound biased, but wet-cleaning is far superior to dry cleaning. I listen to a lot of testimonials from people who use wet-cleaning, and it’s clear that you’re providing a much higher quality service, and your customers notice that. Not only that, but you can actually do more with wet care. We’ve cleaned wedding dresses full of beading and other garments with acrylic feathers – garments that dry-cleaners just won’t touch – and all of them have turned out perfectly.

It’s been challenging, for sure. Most businesses that offer wet-cleaning have switched over from dry cleaning after 15-20 years in the industry. That said, where many of those people are still dry cleaning, we know we’re getting in on the ground floor of a fantastic new system. It means that, soon, we’ll be the experts – and we can always go to Electrolux with any questions we might have in the meantime.

If you’re already in the industry, I can’t see any reason not to switch to wet-cleaning. Not only is it better for the garments and better for the environment, but you can get your cost prices down immediately. And if you’re looking for a new business venture, it’s not a difficult industry to get started in if you have the ambition and the vision.”

List of installed equipment:

  • 1 x 18kg lagoon washer and dryer
  • 1 x 6kg lagoon washer and dryer
  • 1 ironing table

You may also like:

elite Professional Laundry Services 2017-06-05T09:56:15+02:00 Electrolux Professional

Supporting the food chain with long-term sustainability projects

Electrolux Professional has the ambition to support the food chain through innovation, technology, research and collaborative projects. As a leading global provider of food service, beverage and laundry solutions, we know the importance of ...

READ MORE

The innovation program 100% Circular will contribute to a more sustainable restaurant industry

Electrolux Professional has joined as a partner to 100% Circular, an innovation program initiated by White Guide and Stockholm Gas in order to support sustainable development in Sweden's restaurant industry. 100% Circular is a nationwide pr...

READ MORE

People of Professional: Stories on working life in lockdown and beyond

From working life at home, juggling kids and remote meetings, returning to the office and home again – we’re all still adjusting to the so-called new normal. We asked three colleagues to share their experience this year.In February, Stefano...

READ MORE

Electrolux Professional protects our protectors

Reducing firefighters’ exposure to toxins by cleaning uniforms rightFirefighters face an even more formidable enemy than flames and smoke inhalation: research shows they are 14% more likely than the general population to die of cancer. Thei...

READ MORE

The importance of connectivity in commercial kitchens

The most important objective of restaurant operators and convenience stores is to consistently prepare and serve fresh and high-quality products to customers, while ensuring food safety and improving equipment performance, maintenance and c...

READ MORE

Electrolux Professional official partner of new flagship École Ducasse-Paris Campus

Electrolux Professional, a leading global provider of food service, beverage and laundry for professional users, announces a long-term partnership agreement with École Ducasse-Paris Campus, the new flagship of worldwide school of reference ...

READ MORE

Trends impacting our industry – three things to think about

We don’t have a crystal ball. But we do know that change is likely as the world comes out of the corona crisis. So, what trends could impact the hospitality industry in 2020 - and as a result - influence our business?1. Eating ‘out’ at hom...

READ MORE

Electrolux Professional dishwashers for the farm

The trend towards regional farm products opens up a new application segment for Electrolux Professional: high-quality professional dishwashers that meet the highest hygiene standards.Swiss researchers at the Lucerne University of Applied Sc...

READ MORE

To fight against the epidemic, Electrolux Professional provides solutions for maximum hygiene in hospitals

Viruses and bacteria spread by air, saliva, blood and other ways. Medical fabrics, doctor uniforms, surgical fabrics and infectious ward fabrics may carry harmful viruses. Thorough cleaning can eliminate the risk of infection and prevent cr...

READ MORE