Electrolux Professional is proud to equip and inspire sustainable cooking at Worldchefs Congress & Expo 2018
For the third time, Electrolux Professional joins forces with Worldchefs to support the Congress & Expo, taking place in Kuala Lumpur Convention Centre during 11th to 14th July 2018.
As part of its ongoing partnership with the global network of chefs’ associations, Electrolux Professional will be providing top-of-the-range kitchen solutions at the event as well as encouraging action on food waste through Feed The Planet, a social responsibility initiative founded by Worldchefs in partnership with Electrolux and AIESEC.
This year’s congress, themed Asia on a Plate, will oversee 4,000 chefs gathering from 105 countries to compete in the Global Chefs Challenge. Over the course of four days, participants will share their culinary expertise alongside with industry experts. At the same time, a fully-packed program of keynotes and seminars will be offered to all visitors.
“We are delighted to be continuing our partnership with Worldchefs, enhancing our presence in Malaysia by supporting an event that unites the best and most promising chefs,” says Luca Franchi, Regional Marketing Manager at Electrolux Professional.
Electrolux Professional is the premium partner of Worldchefs Congress and the exclusive equipment supplier providing ten competition kitchens with solutions – such as the Electrolux Cook&Chill system, the Benefit Line refrigeration made in Thailand for Southeast Asia and the state-of- the-art Induction Cooker. An extra special guest – the brand new Molteni Caractère – will keep chefs entertained in the Cooking Arena.
Electrolux Professional’s presence extends beyond products with the message to make a positive difference for the next generation through sustainable cooking and food consumption. As part of a dedicated Sustainability Day on July 13th, we will present the success of Feed The Planet projects which culminate in the Global Chefs Challenge – a call to action for chefs to reduce food waste and push forward their knowledge into schools, bringing awareness on food issues to youth around the world.
“We look forward to using this exciting opportunity to spread the word on the Feed The Planet initiative, combining our expertise with chefs around the world to educate, inspire and encourage action to promote sustainable cooking that will shape living for the better,” says Ingrid Yllmark, VP Corporate Communications, Electrolux Professional.