Electrolux Professional wet-cleaning survey reveals consumer attitudes towards dry cleaning.
- 55% would request a more sustainable cleaning method if they were aware one was available.
- 43% are aware of the environmental damage that can be caused by chemicals such as Perchloroethylene.
- 65% of respondents are unaware of the benefits of wet-cleaning.
- Nearly 70% say environmental impact now plays some role in their buying habits.
Professional dry cleaners around the UK are being urged to capitalise on the opportunity presented by a new generation of environmentally-conscious consumers
According to the survey, 55% of high street consumers would request a chemical-free way to have their clothes cleaned if they realised such a service was available. With 43% aware of the environmental damage that can be caused by chemicals such as Perchloroethylene. Laundry operators are under mounting pressure to respond to consumer demands.
These statistics follow the survey’s revelation that 65% of respondents are unaware of the benefits of wet-cleaning. A particularly alarming statistic given the potential for wet-cleaning systems to clean garments and delicates more sustainably, using water only.
The survey of 1,500 Brits also highlighted the extent to which consumers are making environmentally-conscious lifestyle decisions. Nearly 70% of those questioned revealing that environmental impact plays some role in their buying habits.
A specialist opinion
Michael Williams, Lagoon Advance Care Specialist and Product Trainer at Electrolux Professional UK, said: “The results of our survey show just how great an opportunity there is for dry cleaners to offer an efficient wet-cleaning system as an alternative option for customers. We live in an age when the average consumer is becoming much more environmentally-conscious. This is something laundry operators and businesses really ought to consider when investing in new equipment.
“The fact that so few people have actually heard of wet-cleaning shows just how much work there is to be done by the industry as a whole in terms of raising awareness. If manufacturers and operators all play their part in promoting wet-cleaning as an alternative to solvent-based cleaning, the industry has huge potential to become more productive, more efficient, and more sustainable.”
Electrolux Professional’s lagoon® Advanced Care system offers an environmentally-friendly, solvent-free alternative to dry-cleaning that uses no toxic chemicals. As well as being endorsed by The Woolmark Company, the system is capable of delivering complete cleaning and drying of delicate fabrics in under one hour using water as the solvent.