Priceless Milano

Milan, Italy

Temporary Restaurant

Priceless Milan, an exceptional gastronomic theater powered by MasterCard

In Piazza della Scala, in the heart of Milan, last May was the opening of Priceless Milan, a panoramic temporary restaurant located on the terrace of the historic Palazzo Beltrami that became, in a few short weeks, a showcase of gastronomic excellence where guests can live a unique dining experience.

To be delighted, in addition to the view, is undoubtedly the palate. Hidden behind a sliding wall is the spectacular kitchen, equipped with the best solutions from Electrolux Professional, where each week a starred chef from the prestigious gastronomic association JRE (Jeunes Restaurateurs d’Europe) prepares haute cuisine under the eyes of his enchanted diners.

Priceless Milano

At the center of this original glass structure is a unique eight meter long table that drops like a curtain from the ceiling, already prepared, embodying the latest fashion trend of the best luxury restaurants: a “chef’s table” around which, every night, 24 lucky diners sit down to enjoy their own food experience.

Electrolux Professional was chosen as technical partner of the project. Reliability, competence and the multifunctional solutions made it possible to equip, in a few square meters, a complete kitchen from A to Z providing the Chefs of Priceless Milan the best offer in terms of technology, innovation and sustainability.

Beatrice Cornacchia, responsible for Consumer Marketing Europe MasterCard commented, “To simplify the life of the consumer is one of the main objectives of Electrolux and MasterCard fully shares this strategy, this is another reason why we chose Electrolux to accompany us in this adventure.

Even the finest chefs who work on the “stove” of Priceless Milan are excited to prepare their menu using the technology made available to them by Electrolux.

Christian Pircher, JRE chef from the Kirchsteiger Restaurant in Foiana, Southern Tyrol, while preparing one of his extraordinary dishes, explained how the Electrolux appliances installed in the kitchen significantly help him achieve the excellent result of his dishes.

Thanks to the air-o-steam Touchline combi oven and low temperature cooking modes with the temperature probe, he can prepare savory meats that are golden on the outside, yet soft and juicy inside. “There are so many advantages in cooking that I would certainly recommend Electrolux solutions to my colleagues, not only in Italy but worldwide.

Priceless Milan was just one of the showcase temporary restaurants hosted by MasterCard which closed its doors in December 2015, keep an eye out for others scheduled to open around the world.

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Priceless Milano 2016-03-22T16:23:22+02:00 Electrolux Professional