{"id":12743,"date":"2024-07-31T07:44:23","date_gmt":"2024-07-31T07:44:23","guid":{"rendered":"https:\/\/www.electroluxprofessional.com\/no\/?p=12743"},"modified":"2024-07-31T07:45:10","modified_gmt":"2024-07-31T07:45:10","slug":"samarbeidet-med-norges-beste-kokker","status":"publish","type":"post","link":"https:\/\/www.electroluxprofessional.com\/no\/samarbeidet-med-norges-beste-kokker\/","title":{"rendered":"Betraktninger rundt samarbeidet med Norges beste kokker og landslag"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Toppbannerbilde: FotoKnoff – Sven Erik Knoff<\/h6>\n

[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Vi har snakket med salgssjef BA Food i Electrolux Professional, Knut Johannessen, om hans erfaringer med samarbeidsavtale\/sponsorat med De Norske Kokkelandslagene.<\/strong><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][elx_heading text_color=”inherit”]Hvordan det hele startet![\/elx_heading][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Min reise med NKL startet i 1977 n\u00e5r jeg begynte i l\u00e6re hos Josef Schreiner p\u00e5 Hotel City i Fredrikstad. Kokkenes Mesterlaug \u00d8stfold ble startet samme \u00e5r. Josef var med p\u00e5 Landslag og konkurrerte i 1976 og 1984.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1711353408598{background-color: #b5b5b5 !important;}”][vc_column width=”1\/4″][vc_single_image image=”2798″][\/vc_column][vc_column width=”3\/4″][vc_column_text]<\/p>\n

Etter mine 25 \u00e5r som kokk, kj\u00f8kkensjef og selvstendig n\u00e6ringsdrivende begynte jeg i Electrolux Professional 2008.<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][elx_heading text_color=”inherit”]En plan legges…[\/elx_heading][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Tidlig i arbeidsforholdet var jeg p\u00e5 Hovedkontoret i Stockholm hvor det svenske Kokkelandslaget trente p\u00e5 \u00abFramtidens K\u00f6k<\/strong>\u00bb som de kaller sitt showkj\u00f8kken.<\/p>\n

Det s\u00e5 spennende ut<\/strong>. Vi tok kontakt med NKL<\/strong>, og gjennom Sven Erik Renaa<\/strong>\/manager og Kristine Hartviksen<\/strong>\/president signerte Electrolux Professional i 2009<\/strong> sin avtale sammen med v\u00e5rt moderselskap Electrolux Home.<\/p>\n

Som en del av v\u00e5r avtale stiller vi med konkurransekj\u00f8kken til NKL sine konkurranser.<\/p>\n

Electrolux Professional har gjennomf\u00f8rt NM i Troms\u00f8, Trondheim, \u00c5lesund og Bergen, samt Norges Varemesse og i mange \u00e5r finalen for Tine MatCup<\/strong> og Asko Servering NorgesCup.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][elx_heading text_color=”inherit”]En finger med i nye treningsfasiliteter[\/elx_heading][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]I 2014 ble Landslagskj\u00f8kkenet \u00e5pnet p\u00e5 Bama \/ Nyland, et samarbeid mellom BAMA og Electrolux Professional, slik at landslaget skulle ha en sentral base for sine treninger. Senere samhandlet vi med ASKO og fikk KIT-akademiet, som ogs\u00e5 har blitt en landslagsbase.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][elx_heading text_color=”inherit”]Hvorfor dette er viktig for oss![\/elx_heading][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]I dag bruker Electrolux Professional st\u00f8rstedelen av v\u00e5re sponsormidler p\u00e5 NKL og de Norske Kokkelandslagene.<\/p>\n

Kokkelandslagene er gode rollemodeller<\/strong> for alle i NKL regionalt, enten du er l\u00e6rling, kokk, kj\u00f8kkensjef eller har annet virke innen bransjen. Synligheten med den samhandlingen<\/strong> er veldig god markedsf\u00f8ring for oss i Electrolux Professional.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=”electroluxpro-full-width-no-padding”][vc_column width=”1\/3″][vc_single_image image=”12939″ img_size=”large”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”12942″ img_size=”large”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”12940″ img_size=”large”][\/vc_column][\/vc_row][vc_row][vc_column][elx_heading text_color=”inherit”]Knytter kontakter[\/elx_heading][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]V\u00e5re tanker med et sponsorat er \u00e5 skape gode relasjoner<\/strong> til de ulike ut\u00f8verne p\u00e5 et litt mer personlig plan.<\/p>\n

Vi bist\u00e5r de gjerne med litt utstyr<\/strong> n\u00e5r de trener til individuelle konkurranser<\/strong> som Nordisk, Global Chef eller Global Young Chef<\/strong>.<\/p>\n

For oss i Electrolux Professional er det NKLs sentrale aktiviteter som prioriteres[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=”electroluxpro-full-width-no-padding”][vc_column width=”1\/3″][vc_single_image image=”12956″ img_size=”large”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”12952″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”12954″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”16px”][elx_heading text_color=”inherit”]Relasjonsbygging og “familie” f\u00f8lelse[\/elx_heading][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Med denne avtalen f\u00e5r vi ogs\u00e5 mulighet til \u00e5 v\u00e6re med p\u00e5 de ulike \u00abgeneralpr\u00f8vene\u00bb f\u00f8r st\u00f8rre konkurranser. De ulike pr\u00f8vesmakingene i forkant er veldig popul\u00e6rt \u00e5 f\u00e5 delta p\u00e5, og vi bruker dette som god relasjonsbygging<\/strong> inn mot v\u00e5re kunder. Vi f\u00f8ler oss veldig ivaretatt av NKL<\/strong> n\u00e5r Electrolux Professional er med p\u00e5 disse arrangement.<\/p>\n

Gjennom NKL familien har vi som selskap skapt en god relasjon til alle de andre partnerne, vi treffes og diskuterer NKLs muligheter, gjennomf\u00f8ringer og utfordringer. Det er ingen tvil om at engasjementet og kontakten for oss m\u00e5 skje sentralt.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”electroluxpro-full-width-no-padding”][vc_column width=”1\/3″][vc_single_image image=”12963″ img_size=”large”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”12964″ img_size=”full”][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”12965″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][elx_heading text_color=”inherit”]En oppsummering[\/elx_heading][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]En konklusjon fra Electrolux Professional: vi er opptatt av synligheten som skapes av NKL<\/strong> sentralt gjennom deres rekrutteringsaktiviteter<\/strong>, profileringen av \u00e5 v\u00e6re en sponsor som bidrar til Landslagenes suksess, tilrettelegger for de unges inntog i bransjen<\/strong> som Tine MatCup, Asko Servering NorgesCup og annet.<\/p>\n

Samarbeidet for Electrolux Professional i Norge har blitt til et samarbeid i hele Norden[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_single_image image=”13019″ img_size=”full” title=”NKL SR”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”12752″ img_size=”full” title=”NKL CC”][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”12753″ img_size=”full” title=”NKL JR”][vc_column_text]Bilder av De Norske Kokkelandslagene: Stian Broch[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Toppbannerbilde: FotoKnoff – Sven Erik Knoff [\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Vi har snakket med salgssjef BA Food i Electrolux Professional, Knut Johannessen, om hans erfaringer med samarbeidsavtale\/sponsorat med De Norske Kokkelandslagene. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][elx_heading text_color=”inherit”]Hvordan det hele startet![\/elx_heading][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Min reise med NKL startet i 1977 n\u00e5r jeg begynte i l\u00e6re hos Josef Schreiner p\u00e5 Hotel City i Fredrikstad. Kokkenes […]<\/p>\n","protected":false},"author":3,"featured_media":13080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,119],"tags":[158,165],"class_list":["post-12743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","category-storkjokken","tag-de-norske-kokkelandslagene","tag-samarbeidsavtale"],"acf":[],"yoast_head":"\nBetraktninger rundt samarbeidet med Norges beste kokker og landslag - Electrolux Professional Norge<\/title>\n<meta name=\"description\" content=\"Kokkelandslagene er gode rollemodeller for alle innen bransjen. 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