{"id":29071,"date":"2026-03-03T09:33:35","date_gmt":"2026-03-03T09:33:35","guid":{"rendered":"https:\/\/www.electroluxprofessional.com\/gb\/?p=29071"},"modified":"2026-03-03T09:35:01","modified_gmt":"2026-03-03T09:35:01","slug":"reducing-microplastics-in-laundry-what-actions-truly-make-a-difference","status":"publish","type":"post","link":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/","title":{"rendered":"Reducing microplastics in laundry: What actions truly make a difference?"},"content":{"rendered":"<p>[vc_row][vc_column][elx_heading font_size=&#8221;h6&#8243; text_color=&#8221;inherit&#8221;]Microplastics (plastic fragments smaller than 5 mm) have become one of today\u2019s most pervasive environmental threats. Found in oceans, rivers, soil, food, drinking water, and even the air we breathe, they are impossible to ignore. As awareness grows, so does the need for meaningful action across industries, governments, and everyday behaviors.[\/elx_heading][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][elx_text_image style_image=&#8221;image_square&#8221; bg_row=&#8221;bg-download-white&#8221; title=&#8221;What are microplastics and why do they matter?&#8221; lists=&#8221;%5B%5D&#8221; values=&#8221;%5B%5D&#8221; single_image=&#8221;29069&#8243;]Microplastics originate from two sources. <strong>Primary microplastics<\/strong> are intentionally manufactured small particles, like microbeads in cosmetics or microfibers shed from synthetic textiles. <strong>Secondary microplastics<\/strong> form when larger plastics degrade over time, from packaging, tire wear, paint, and other materials exposed to friction or sunlight. These particles are now widespread across marine, terrestrial, and atmospheric environments.[\/elx_text_image][vc_column_text]Moreover, microplastics can be ingested, inhaled, or even absorbed through the skin, raising concerns over chronic exposure and its still uncertain long term health impacts. Studies suggest potential links to inflammation, reproductive issues, and metabolic disorders, though more research is needed to fully understand the risks.[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][elx_heading text_color=&#8221;inherit&#8221;]A growing environmental and public health issue[\/elx_heading][vc_column_text]Microplastics are not just an environmental issue, they intersect directly with food safety and human health. They contaminate food chains through polluted water, soil, and even production sites. Fish and shellfish ingest them, crops absorb them from contaminated soil or irrigation, and microplastics have been detected in meat, milk, and other food products. Their persistence and ability to carry toxins\u2014including heavy metals and chemical additives\u2014make them especially concerning as they move through ecosystems and into our bodies.<\/p>\n<p>At the policy level, solutions are accelerating. Even though global treaties have stalled, local and national governments are beginning to act by proposing bans on intentionally added microplastics such as glitter, cosmetic additives, and synthetic turf infills. These efforts signal a broader shift toward regulatory pressure that industries must anticipate.[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][elx_text_image style_image=&#8221;image_square&#8221; image_position=&#8221;image_left&#8221; bg_row=&#8221;bg-download-white&#8221; title=&#8221;Why laundry plays a critical role&#8221; lists=&#8221;%5B%5D&#8221; values=&#8221;%5B%5D&#8221; single_image=&#8221;29070&#8243;]Laundry is a hidden but significant source of microplastic pollution. Every wash cycle of synthetic textiles releases thousands of microfibers into wastewater, contributing to an estimated <strong>35% of primary microplastics in the world\u2019s oceans<\/strong>. Without filtration, these particles travel through drainage systems and ultimately enter natural water bodies. This makes laundry one of the most impactful areas for immediate, technology driven solutions.[\/elx_text_image][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][elx_heading text_color=&#8221;inherit&#8221;]What can we do to reduce microplastics?[\/elx_heading][vc_column_text]While eliminating microplastics entirely is not yet possible, several practical steps can drastically reduce their release:<\/p>\n<ol>\n<li><strong> Choose natural fibers when possible<\/strong><br \/>\nOpting for cotton, wool, or other natural textiles reduces microfiber shedding at its source.<\/li>\n<li><strong> Wash more sustainably<\/strong><br \/>\nLower temperatures, shorter cycles, and full loads reduce friction between garments, limiting microfiber release.<\/li>\n<li><strong> Integrate filtration solutions<\/strong><br \/>\nThis is where meaningful change happens at scale. Advanced filtration systems capture microplastics before they enter waterways, making them essential for both household and professional laundry settings.<\/li>\n<li><strong> Support circular systems<\/strong><br \/>\nReducing single-use plastics, improving recycling habits, and supporting sustainable brands all contribute to decreasing plastic pollution overall.<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][elx_heading text_color=&#8221;inherit&#8221;]Driving change through innovation: Electrolux Professional &amp; Mimbly[\/elx_heading][vc_column_text]At Electrolux Professional Group, sustainability goes beyond compliance\u2014it guides how we innovate. Our partnership with <strong>Mimbly<\/strong>, a Swedish cleantech startup, reflects this commitment. Mimbly\u2019s Mimbox technology is a plug\u2011in solution that reduces water consumption, filters microplastics as small as 50 microns, and reuses water to lower energy consumption. Together, we are co\u2011developing next\u2011generation filtration solutions that help customers meet increasing regulatory demands while reducing environmental impact.<\/p>\n<p>This partnership reinforces our position as a sustainability leader and aligns with our broader achievements, from our EcoVadis Gold rating to global recognition for sustainable growth. By working alongside innovative companies like Mimbly, we are shaping a future where professional laundry is not only efficient but actively contributes to cleaner ecosystems.[\/vc_column_text][vc_empty_space height=&#8221;45px&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][elx_heading font_size=&#8221;h6&#8243; text_color=&#8221;inherit&#8221;]Microplastics (plastic fragments smaller than 5 mm) have become one of today\u2019s most pervasive environmental threats. Found in oceans, rivers, soil, food, drinking water, and even the air we breathe, they are impossible to ignore. As awareness grows, so does the need for meaningful action across industries, governments, and everyday behaviors.[\/elx_heading][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][elx_text_image style_image=&#8221;image_square&#8221; [&hellip;]<\/p>\n","protected":false},"author":1379,"featured_media":29067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162,53,155,54,218],"tags":[],"class_list":["post-29071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-news","category-laundry","category-sustainability","category-trends-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reducing microplastics in laundry: What actions truly make a difference? - Electrolux Professional UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reducing microplastics in laundry: What actions truly make a difference? - Electrolux Professional UK\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][elx_heading font_size=&#8221;h6&#8243; text_color=&#8221;inherit&#8221;]Microplastics (plastic fragments smaller than 5 mm) have become one of today\u2019s most pervasive environmental threats. Found in oceans, rivers, soil, food, drinking water, and even the air we breathe, they are impossible to ignore. As awareness grows, so does the need for meaningful action across industries, governments, and everyday behaviors.[\/elx_heading][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][elx_text_image style_image=&#8221;image_square&#8221; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Electrolux Professional UK\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-03T09:33:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T09:35:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2026\/03\/Reducing-Microplastics-in-Laundry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"damaris.karanja@electroluxprofessional.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"damaris.karanja@electroluxprofessional.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/\"},\"author\":{\"name\":\"damaris.karanja@electroluxprofessional.com\",\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/#\/schema\/person\/82ddb0d68ffc8d481bbccdfeecadf489\"},\"headline\":\"Reducing microplastics in laundry: What actions truly make a difference?\",\"datePublished\":\"2026-03-03T09:33:35+00:00\",\"dateModified\":\"2026-03-03T09:35:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/\"},\"wordCount\":793,\"publisher\":{\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2026\/03\/Reducing-Microplastics-in-Laundry.jpg\",\"articleSection\":[\"Commercial Kitchen Innovation &amp; Smart Technology Solutions\",\"Latest News and Press Releases from Electrolux Professional\",\"Laundry News &amp; Events\",\"Sustainability Solutions for Professional Food Service and Laundry\",\"Trends &amp; Innovation in Professional Kitchen Solutions\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/\",\"url\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/\",\"name\":\"Reducing microplastics in laundry: What actions truly make a difference? - Electrolux Professional UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2026\/03\/Reducing-Microplastics-in-Laundry.jpg\",\"datePublished\":\"2026-03-03T09:33:35+00:00\",\"dateModified\":\"2026-03-03T09:35:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#primaryimage\",\"url\":\"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2026\/03\/Reducing-Microplastics-in-Laundry.jpg\",\"contentUrl\":\"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2026\/03\/Reducing-Microplastics-in-Laundry.jpg\",\"width\":1920,\"height\":680},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.electroluxprofessional.com\/gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reducing microplastics in laundry: What actions truly make a difference?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/#website\",\"url\":\"https:\/\/www.electroluxprofessional.com\/gb\/\",\"name\":\"Electrolux Professional UK\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.electroluxprofessional.com\/gb\/?src={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/#organization\",\"name\":\"Electrolux Professional UK\",\"url\":\"https:\/\/www.electroluxprofessional.com\/gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2016\/11\/Electrolux_logo_master_blue_RGB.jpg\",\"contentUrl\":\"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2016\/11\/Electrolux_logo_master_blue_RGB.jpg\",\"width\":637,\"height\":147,\"caption\":\"Electrolux Professional UK\"},\"image\":{\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/#\/schema\/person\/82ddb0d68ffc8d481bbccdfeecadf489\",\"name\":\"damaris.karanja@electroluxprofessional.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.electroluxprofessional.com\/gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/93af6800b275e0936640a92e8d206290?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/93af6800b275e0936640a92e8d206290?s=96&d=mm&r=g\",\"caption\":\"damaris.karanja@electroluxprofessional.com\"},\"url\":\"https:\/\/www.electroluxprofessional.com\/gb\/author\/damaris-karanja\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reducing microplastics in laundry: What actions truly make a difference? - Electrolux Professional UK","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/","og_locale":"en_GB","og_type":"article","og_title":"Reducing microplastics in laundry: What actions truly make a difference? - Electrolux Professional UK","og_description":"[vc_row][vc_column][elx_heading font_size=&#8221;h6&#8243; text_color=&#8221;inherit&#8221;]Microplastics (plastic fragments smaller than 5 mm) have become one of today\u2019s most pervasive environmental threats. Found in oceans, rivers, soil, food, drinking water, and even the air we breathe, they are impossible to ignore. As awareness grows, so does the need for meaningful action across industries, governments, and everyday behaviors.[\/elx_heading][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][elx_text_image style_image=&#8221;image_square&#8221; [&hellip;]","og_url":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/","og_site_name":"Electrolux Professional UK","article_published_time":"2026-03-03T09:33:35+00:00","article_modified_time":"2026-03-03T09:35:01+00:00","og_image":[{"width":1920,"height":680,"url":"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2026\/03\/Reducing-Microplastics-in-Laundry.jpg","type":"image\/jpeg"}],"author":"damaris.karanja@electroluxprofessional.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"damaris.karanja@electroluxprofessional.com","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#article","isPartOf":{"@id":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/"},"author":{"name":"damaris.karanja@electroluxprofessional.com","@id":"https:\/\/www.electroluxprofessional.com\/gb\/#\/schema\/person\/82ddb0d68ffc8d481bbccdfeecadf489"},"headline":"Reducing microplastics in laundry: What actions truly make a difference?","datePublished":"2026-03-03T09:33:35+00:00","dateModified":"2026-03-03T09:35:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/"},"wordCount":793,"publisher":{"@id":"https:\/\/www.electroluxprofessional.com\/gb\/#organization"},"image":{"@id":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2026\/03\/Reducing-Microplastics-in-Laundry.jpg","articleSection":["Commercial Kitchen Innovation &amp; Smart Technology Solutions","Latest News and Press Releases from Electrolux Professional","Laundry News &amp; Events","Sustainability Solutions for Professional Food Service and Laundry","Trends &amp; Innovation in Professional Kitchen Solutions"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/","url":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/","name":"Reducing microplastics in laundry: What actions truly make a difference? - Electrolux Professional UK","isPartOf":{"@id":"https:\/\/www.electroluxprofessional.com\/gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#primaryimage"},"image":{"@id":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2026\/03\/Reducing-Microplastics-in-Laundry.jpg","datePublished":"2026-03-03T09:33:35+00:00","dateModified":"2026-03-03T09:35:01+00:00","breadcrumb":{"@id":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#primaryimage","url":"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2026\/03\/Reducing-Microplastics-in-Laundry.jpg","contentUrl":"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2026\/03\/Reducing-Microplastics-in-Laundry.jpg","width":1920,"height":680},{"@type":"BreadcrumbList","@id":"https:\/\/www.electroluxprofessional.com\/gb\/reducing-microplastics-in-laundry-what-actions-truly-make-a-difference\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.electroluxprofessional.com\/gb\/"},{"@type":"ListItem","position":2,"name":"Reducing microplastics in laundry: What actions truly make a difference?"}]},{"@type":"WebSite","@id":"https:\/\/www.electroluxprofessional.com\/gb\/#website","url":"https:\/\/www.electroluxprofessional.com\/gb\/","name":"Electrolux Professional UK","description":"","publisher":{"@id":"https:\/\/www.electroluxprofessional.com\/gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.electroluxprofessional.com\/gb\/?src={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.electroluxprofessional.com\/gb\/#organization","name":"Electrolux Professional UK","url":"https:\/\/www.electroluxprofessional.com\/gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.electroluxprofessional.com\/gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2016\/11\/Electrolux_logo_master_blue_RGB.jpg","contentUrl":"https:\/\/www.electroluxprofessional.com\/gb\/wp-content\/uploads\/2016\/11\/Electrolux_logo_master_blue_RGB.jpg","width":637,"height":147,"caption":"Electrolux Professional UK"},"image":{"@id":"https:\/\/www.electroluxprofessional.com\/gb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.electroluxprofessional.com\/gb\/#\/schema\/person\/82ddb0d68ffc8d481bbccdfeecadf489","name":"damaris.karanja@electroluxprofessional.com","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.electroluxprofessional.com\/gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/93af6800b275e0936640a92e8d206290?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93af6800b275e0936640a92e8d206290?s=96&d=mm&r=g","caption":"damaris.karanja@electroluxprofessional.com"},"url":"https:\/\/www.electroluxprofessional.com\/gb\/author\/damaris-karanja\/"}]}},"_links":{"self":[{"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/posts\/29071"}],"collection":[{"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/users\/1379"}],"replies":[{"embeddable":true,"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/comments?post=29071"}],"version-history":[{"count":1,"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/posts\/29071\/revisions"}],"predecessor-version":[{"id":29072,"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/posts\/29071\/revisions\/29072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/media\/29067"}],"wp:attachment":[{"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/media?parent=29071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/categories?post=29071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.electroluxprofessional.com\/gb\/wp-json\/wp\/v2\/tags?post=29071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}