{"id":24227,"date":"2023-01-30T11:26:38","date_gmt":"2023-01-30T11:26:38","guid":{"rendered":"https:\/\/www.electroluxprofessional.com\/gb\/?p=24227"},"modified":"2026-02-12T17:38:33","modified_gmt":"2026-02-12T17:38:33","slug":"partnering-with-100-circular-for-a-more-sustainable-restaurant-industry","status":"publish","type":"post","link":"https:\/\/www.electroluxprofessional.com\/gb\/partnering-with-100-circular-for-a-more-sustainable-restaurant-industry\/","title":{"rendered":"Partnering with 100% Circular for a more Sustainable Restaurant Industry"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<strong>Electrolux Professional partners with 100% Circular, a future-oriented sustainability award- and innovation program that aims to accelerate the transition towards a circular economy and a sustainable restaurant industry, initiated by White Guide Sweden.<\/strong>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The innovation program covers the whole of Sweden and, during 2022, restaurants and entrepreneurs closely connected to the industry have been invited to apply for the award. The proposed projects concern sustainable and circular thinking in restaurants \u2013 but each have their own focus, such as reusable packaging, circular business models, cultivation, education, and social sustainability.<\/p>\n<p>To win the award and benefit from the innovation support, the project must be relevant to the global sustainability goals and be both scalable and measurable. It should also have potential for impact \u2013 thereby spreading the influence of the project to the rest of the restaurant industry as well as to consumers.<\/p>\n<p>Among the entries, the 100% Circular jury selected the ideas that they judged best fitted the programme\u2019s criteria, with their focus on various aspects of sustainability and the circular economy \u2013 a system for local production of perfect drinking water with a minimal eco footprint, an education program from farm to kitchen and a self-sufficient mountain restaurant.<\/p>\n<p>\u201cThe restaurant industry plays an important role in the transition towards a more sustainable future. We partner with White Guide 100% Circular with the ambition to inspire changes and to contribute towards solving the global food challenges together, and by starting with Sweden do we hope the project will inspire more countries\u201d,\u00a0says Jennie Walther, 360 Mar&amp;Com and Activation Manager Food Europe and member of the advisory board.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]<em>\u201cThis is a forward-looking award where the winning proposals receives coaching by people with the right knowledge and competence who can take the idea further. The lessons learned are then spread to inspire others in restaurants, bars, bakeries, and cafes to switch to a circular economy, contributing to a unique development and exchange of experience\u201d <\/em>Says Viktoria Roos, Open Innovation Leader at Electrolux Professional and member of the jury.[\/vc_column_text][vc_empty_space][vc_column_text]<strong>The winners were presented with an award ceremony at Electrolux Professional in Stockholm 5th of December 2022.<\/strong>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;24225&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][elx_heading text_color=&#8221;inherit&#8221;]About the final winners<br \/>\n[\/elx_heading][vc_empty_space][vc_column_text]<strong>Turnkey miniature water factories \u2013 Wayout International, Stockholm<\/strong><\/p>\n<p>The innovation targets one of today&#8217;s \u2013 and the future&#8217;s \u2013 biggest global challenges: clean water. By using solar cells to purify local water, transport can be minimized, and packaging waste eliminated. In large parts of the world, the solution is already of vital importance as a local source of safe drinking water, but even for Sweden the system offers a resilient and commercial alternative for local drinking water supply.<\/p>\n<p><strong>Inspiration program from farm to kitchen \u2013 Lilla Bjers G\u00e5rdskrog, Visby<\/strong><\/p>\n<p>For having created a way to convey 25 years of experience in sustainable vegetable cultivation directly linked to a circular restaurant business. The inspiration program on the farm have already led to widespread knowledge from the participants to other businesses. By developing the content and making the knowledge accessible to all restaurants in Sweden, there is a great potential to influence the future of the industry.<\/p>\n<p><strong>Self-sufficient restaurant in the mountains \u2013 Skoogs Krog &amp; Logi, Fun\u00e4sdalen<\/strong><\/p>\n<p>The climate impact &#8211; and the rising costs &#8211; that come with long-distance transport of produce, makes the idea of \u200b\u200brunning a self-sufficient restaurant in the mountains even more relevant and exciting. The plan to run both the current restaurant circularly, and to create circular flows between restaurants and food artisans, growers and breeders in the local community and in H\u00e4rjedalen, is too urgent not to be realized. The jury consisted of several of Sweden\u2019s most innovative chefs and sustainability experts with deep knowledge of circular economy and gastronomy. The jury is supported by advisers and other experts in circular economy and sustainability.[\/vc_column_text][vc_empty_space height=&#8221;64px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;24226&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][elx_heading font_container=&#8221;h3&#8243; text_color=&#8221;inherit&#8221;]About 100% Circular Sustainability Prize and Innovation Programme [\/elx_heading][vc_empty_space][vc_column_text]The 100% Circular Award was established in 2016 by White Guide and Stockholm Gas. The award is being developed into an innovation program in collaboration with Electrolux Professional and other Swedish partners together with representatives from the research and innovation sector like RISE \u2013 Research Institutes of Sweden, Axfoundation, Good Food Capital, Generation Waste and Restaurangakademien<\/p>\n<p>For more information, please contact:[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<p style=\"line-height: 70%;\"><strong>Jennie Walther<\/strong><\/p>\n<p style=\"line-height: 70%;\">360 Mar&amp;Com and Activation Manager Food Europe<\/p>\n<p style=\"line-height: 70%;\"><a href=\"mailto:jennie.walther@electroluxprofessional.com\">jennie.walther@electroluxprofessional.com<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_column_text]<\/p>\n<p style=\"line-height: 70%;\"><strong>Viktoria Roos<\/strong><\/p>\n<p style=\"line-height: 70%;\">Open Innovation Leader and member of the jury<\/p>\n<p style=\"line-height: 70%;\"><a href=\"mailto:viktoria.roos@electroluxprofessional.com\">viktoria.roos@electroluxprofessional.com<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][vc_column_text]Photos: Erik Olsson[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Electrolux Professional partners with 100% Circular, a future-oriented sustainability award- and innovation program that aims to accelerate the transition towards a circular economy and a sustainable restaurant industry, initiated by White Guide Sweden.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The innovation program covers the whole of Sweden and, during 2022, restaurants and entrepreneurs closely connected to the industry have been invited to [&hellip;]<\/p>\n","protected":false},"author":732,"featured_media":24224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,53,54],"tags":[],"class_list":["post-24227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-news","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>100% Circular Innovation Program | Electrolux Professional<\/title>\n<meta name=\"description\" content=\"Explore 100% Circular: Electrolux Professional&#039;s sustainability award supporting restaurants transitioning to circular economy practices across Sweden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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