Sales

Electrolux Professional’s end-customer base consists of large multinational and regional chain restaurants, casual and independent restaurants, catering providers, leisure and lodging facilities, healthcare facilities, schools and universities as well as small businesses and large industrial customers. We supply our customers with professional grade appliances for food, beverage and laundry applications, as well as related aftermarket products and services.

We sell our products through a global network of dealers and distributors. The main differentiator of our sales network is its ability to serve customers as a single source for a broad portfolio of product categories. The products are distributed through two global and ten regional logistics hubs, with end-markets in approximately 110 countries.

Distribution per customer segment, 2021

Well-positioned in attractive markets

Electrolux Professional’s commercial activities focus on three main geographical regions – Europe, Americas and APAC & MEA. Europe, the Americas, Asia-Pacific & MEA accounts for approximately 69 percent, 16 percent and 15 percent of sales, respectively.

Share of group sales per region, 2021

Europe
80% of sales in the region, are handled via distributors and agents. 20% of sales are served by own sales organizations, mainly via key accounts and large projects. A key business priority is to leverage our strong market presence in Europe, to continue to grow both in the markets where we are well positioned, and in the markets where we see additional opportunities for growth, such as in the UK and Germany.

Asia-Pacific, Middle East and Africa
The region is divided into 12 sales companies. A majority of sales are handled via an indirect distribution network, supplemented by some of our own sales activities when needed.

Americas
In the Americas, we currently have two different organizations with the recent acquisition of Unified Brands completed in December 2021. Large chain accounts are served through a direct sales team while the broad institutional markets such as schools, healthcare, institutions, and independent restaurants, are served through independent sales representatives working in partnership with dealers and consultants. In addition, there is a network of distributors across the Americas selling and stocking products locally for quick shipments.

More than 110 countries

Electrolux Professional has sales to more than 110 countries, using both own sales companies and distributors and dealers. In July 2022, Electrolux Professional had sales companies and/or employees in the following countries:

Sweden
Australia
Austria
Belgium
China
Croatia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
India
Italy
Japan
Malaysia
Netherlands
New Zeeland
Norway
Poland
Singapore
Slovak Republic
South Korea
Spain
Switzerland
Thailand
Turkey
United Arab Emirates
United Kingdom
USA