Market segments and competition

We view and address the market through two main segments, commercial food and beverage equipment and commercial laundry equipment.

Electrolux Professional Group is one of the leading global players in terms of sales, with a complete offering for both the food and beverage sector and the global laundry equipment market. There are a number of large global players in these markets but in local markets we also compete with significant local players and companies focused on individual product lines.


Food & Beverage

Food & Beverage operates in the global professional equipment industry, offering food service and beverage equipment and solutions to a wide range of customers, such as hotels, restaurants, retail points, schools and hospitals. Growth is affected by changes in consumer food habits and delivery models, total cost of ownership and environmental awareness, product automation and connectivity to support customer’s optimization of the workforce and reducing labor costs, and new and innovative beverage trends.

Electrolux Professional’s key competitors in food and beverage equipment include include Ali Group/Welbilt, Hoshizaki, ITW, Marmon Group, Middleby and Rational.


Laundry offers equipment designed to meet a diverse array of professional users, from self-service and the hospitality industry, to health providers and commercial laundries. Our customers include hospital and hotel laundries, multi-housing laundries and launderettes. The Laundry segment divides its target market into two main areas; the first is comprised of customers that generate business with professional laundry equipment, and the second is custom­ers that use the product as part of their broader service offering.

Electrolux Professional’s key competitors in laundry equipment include Alliance, Girbau, Jensen, Kannegiesser and Miele Pro.

Market segments and competition 2019-10-16T07:23:45+00:00 Electrolux Professional