Brands

Electrolux Professional is our core brand. In addition, we use specialty brands and labels to gain access to certain markets. These are locally managed brands and labels, which enjoy high brand awareness among customers in their respective jurisdictions. The speciality brands are: Zanussi, Wascomat, Crathco, Grindmaster, SPM, Unic, Alpeninox, Kelvinator, Veetsan, Schneidereit, Dito Sama and Molteni.