{"id":8985,"date":"2021-04-23T22:17:19","date_gmt":"2021-04-23T20:17:19","guid":{"rendered":"https:\/\/www.electroluxprofessional.com\/?p=35154"},"modified":"2022-02-11T08:24:38","modified_gmt":"2022-02-11T08:24:38","slug":"our-pioneering-laundry-lab-opens-its-digital-doors-sharing-real-life-research-on-washing-habits","status":"publish","type":"post","link":"https:\/\/www.electroluxprofessional.com\/au\/our-pioneering-laundry-lab-opens-its-digital-doors-sharing-real-life-research-on-washing-habits\/","title":{"rendered":"Our pioneering \u2018laundry lab\u2019 opens its digital doors, sharing real-life research on washing habits"},"content":{"rendered":"<p>[vc_row][vc_column][elx_heading text_color=&#8221;inherit&#8221;]Shared laundries in apartment buildings reduce emissions by around 26% compared to domestic machines installed in individual apartments. [\/elx_heading][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The sustainable advantages of transforming the household laundry chore into a social experience were discussed at a recent event in Gothenburg &#8211; home to Professional\u2019s Future Laundry Studio, which is part of a unique, long-term research project.<\/p>\n<p>The Laundry Studio was inaugurated in 2016 as part of the HSB Living Lab, at Chalmers University of Technology.<\/p>\n<p>This apartment block is home to around 30 residents and doubles up as working laboratory where everything from social behaviors to technical features, materials and use of energy are analyzed in order to find smart, sustainable solutions for future living. You can take a virtual tour <a href=\"https:\/\/www.greengothenburg.se\/virtualtours\/sustai\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>It\u2019s been a hot-spot for hundreds of visitors to date, from government representatives to research groups. And, with the Laundry Studio situated at the building\u2019s entrance, it\u2019s a great brand-builder too.[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;8983&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Given the 10-year project is now at the half-way stage, a 24-hour event, that ran April 15-16, was a fitting opportunity for partners, including Electrolux Professional, to share insights to a wider audience \u2013 over 1,500 people tuned in to watch.<\/p>\n<p>Professional colleagues took part in three webinars that delved into the energy efficiency of laundry rooms, shared economy and benefits for residents as well as the sustainability perspective for housing associations.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sharing is caring \u2013 and way better for the planet<\/strong><br \/>\nWashing habits have been analyzed, centering on how behaviors can affect the environment and the opportunities that exist to make these behaviors more sustainable.<\/p>\n<p>Research has examined the environmental impact of shared laundries in apartment buildings and concluded they reduce emissions by around 26% compared to domestic machines installed separately in apartment.<\/p>\n<p>\u201cThe larger\u00a0 environmental footprint when all apartments being equipped with their own machines is a call to review laundry behavior at large,\u201d says Peter Sundqvist, Sales Manager Apartment House Laundry, who represented Electrolux Professional in the webinars.<\/p>\n<p>\u201cAnd an inviting laundry space, like our studio, has a greater chance of being well frequented.\u201d<\/p>\n<p>The results and more can be founded in the paper <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s11367-021-01890-5?wt_mc=Internal.Event.1.SEM.ArticleAuthorOnlineFirst&amp;utm_source=ArticleAuthorOnlineFirst&amp;utm_medium=email&amp;utm_content=AA_en_06082018&amp;ArticleAuthorOnlineFirst_20210409\" target=\"_blank\" rel=\"noopener\">\u2018Sharing is Caring\u2019 which was recently published in The International Journal of Life Cycle Assessment<\/a>, written by two researchers from Chalmers who collaborate with The Research Hub.[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;8984&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]<strong>Knowledge for future-proof laundry solutions<\/strong><\/p>\n<p>Indeed, the Laundry Studio forms part of the <a href=\"https:\/\/theresearchhub.electroluxprofessional.com\/\" target=\"_blank\" rel=\"noopener\">Research Hub by Electrolux Professional<\/a>, which focuses on enhancing innovation and research, as well as collaborating with academia and external research centers.<\/p>\n<p>\u201cOur commitment to HSB Living Lab is an important investment we make to strengthen our innovation network, identify talent and gain knowledge to create a more sustainable future,\u201d says Marius St\u00fccheli, coordinator for The Research Hub in Sweden.<\/p>\n<p>\u201cThese issues are becoming increasingly complex and interdisciplinary collaborations are needed, which is why we connect engineering with environmental and behavioral sciences to be able to make our future solutions even more environmentally friendly.\u201d<\/p>\n<p>Swedish speakers can capture action from the event <a href=\"https:\/\/www.youtube.com\/watch?v=xr2jtdS0RNE\" target=\"_blank\" rel=\"noopener\">here<\/a> on YouTube.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About HSB Living Lab<\/strong><\/p>\n<p>A unique research project where researchers collaborate with the municipality and business community. Students and guest researchers reside and become part of the research themselves with the aim of finding smart, sustainable solutions for the housing of the future.<\/p>\n<p>More than 2,000 sensors measure and provide information on such things as opened refrigerator doors, water consumption and thermal flows. These measured values become the basis for conclusions that can facilitate innovations for future housing. Visit the website <a href=\"https:\/\/www.hsb.se\/hsblivinglab\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a>.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][elx_heading text_color=&#8221;inherit&#8221;]Shared laundries in apartment buildings reduce emissions by around 26% compared to domestic machines installed in individual apartments. [\/elx_heading][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]The sustainable advantages of transforming the household laundry chore into a social experience were discussed at a recent event in Gothenburg &#8211; home to Professional\u2019s Future Laundry Studio, which is part of a unique, long-term research [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":8982,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,180,127,54,134],"tags":[],"class_list":["post-8985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hsb-living-lab","category-innovation","category-laundry","category-sustainability","category-the-research-hub"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our pioneering \u2018laundry lab\u2019 opens its digital doors, sharing real-life research on washing habits - 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